Image clothing
Image clothing is the first reflection of a company's brand. For the customer the brand image is a promise of quality, service, and experience; for the staff it is a promise of a rewarding working environment. Corporate clothing is an image maker.
My goal is to create unique, customized designs for companies whose personnel comes into contact with the public. I have already provided:
- freshness for airline uniforms,
- elegance for high-quality services like hotels, luxury boutiques, and banks,
- funky collections for food & beverage industries,
- new corporate wear ideas for several types of retails chains and public sector services
Close cooperation with both client and manufacturer is the basis of a sustainable product range, lasting tailored corporate image, and authentic style. My established network of partners helps to ensure efficient and profitable project management, from start to finish.
I have often been hired to design distinctive image wear with modern comfort. Besides the brand image and local corporate culture, I always give particular importance to respecting each person's individual comfort.
In addition to image clothing design my services include:
- Needs-based research for new corporate look,
- Wearable brand image conception (colors, fabrics, styles),
- Constructive long-term corporate collection development,
- Cost-saving solutions with ISO-standard manufacturers,
- Operational support from prototype to fabrication.
My partners include Emile Rassam Uniforms in the Middle East and E. Laiho Oy in Finland.
Case studies
Finnair
uniform design for a Finnish airline company
Scouts of Finland
modernization of uniforms
Menajet
uniform design for an airline company