Scouts of Finland
"Scouting is an up-to-date hobby" was the brief for renewing the Finnish scouts uniform. As a former scout , I wanted to respect the traditional scouting uniform style, but modernize it with functional and smart details. The biggest change is the new scout shirt: the cut is fit and stylish, and the material is comfortable.
In addition to the shirt, there is now a wide variety of other scout clothing: printed long sleeve t-shirt, seasonal overcoat, funky dress, which can be used alone or on top of pants, all-weather hat and a limited edition of underpants. It is the perfect image wear collection that can be worn at school or during leisure time for sharing information about the latest scouting philosophy..
Scouts can also say "clothes express my values" with limited edition underpanties. Every purchase of printed scout "catastrophe knickers" is accompanied by a 2 euro donation to a fund for children living in regions that have been struck by disaster. .
Watch a video interview about the project:
huttunen_partio.wmv (Finnish language only, 5 min, 11.4 MB).
There are also related press clippings available in Finnish.
Case studies
Finnair
uniform design for a Finnish airline company
Scouts of Finland
modernization of uniforms
Menajet
uniform design for an airline company